bpost strenghtens its focus on International e-commerce

bpost has initiated a major reorganisation of its bpost International division in order to serve the package distribution needs of the global e-commerce marketplace and become a world leader in providing the necessary services to this community wherever it is located. bpost initially built its presence and expertise outside its home market by offering international mail solutions under the brand bpost international. Dave Mays, currently CEO of Landmark Global, which is majority owned by bpost, will lead the new organisation, that will market its services worldwide under the new brand name "Landmark Global, a bpost company".

Building on the work of the past years, in which the international teams have proven their skills and knowledge, bpost wants to be even more ambitious in the future. To do so, a new organization which will better integrate the different subsidiaries into one combined structure will bet set up leveraging on the synergies and expertise of those entities.

One of the initial and key steps in this change is the creation of a highly energized and entrepreneurial approach to the opportunities presented by the global e-commerce marketplace, understanding not only where the market is, but where it's going, and how to capture the attention of parcel shippers around the world. This new organization will do business with a 'parcel first' mindset under the brand «Landmark Global, a bpost company» and will be led by Dave Mays, the current CEO and founder of Landmark Global, Inc. Landmark Global's worldwide locations will integrate current bpost International subsidiaries and include 12 facilities strategically located in the USA and Canada; London (UK); Groningen, Netherlands; Brussels, Belgium; Beijing, Shanghai, and Guangzhou, China; Hong Kong; Singapore; and Sydney Australia.

Mr. Mays said, "While we feel strongly that the path to future success lays within cross border parcel and logistics solutions; the international mail business remains important. bpost and bpost International were built on mail and mail still represents a significant share of bpost's turnover. We believe that bpost's international activities will benefit from its new common branding, combining the credibility and track record of Landmark Global as well as the strength of being part of bpost."

Mr. Van Gerven, bpost's CEO, said, "Building on our efforts of the past years, our goal is to bring continuing enhancements to our approach to international business and go for further growth in the international parcels business. I'm very pleased that Dave Mays accepted this challenge, his expertise and entrepreneurship at Landmark will be key in future developments of our group business."

About bpost and Landmark Global

bpost is the leading postal operator in Belgium marketing a wide range of products and services on mail, parcels and related markets. bpost and its subsidiaries provide solutions in document management, domestic and international parcel distribution, international added value services and more. The Belgian State holds 51% of the shares.

Landmark Global, in which bpost (the Belgian postal group) holds a majority stake, is the cross-border parcel logistics leader for multi-channel "business to consumer" organizations which utilize an e-commerce, direct response, direct marketing or other direct to consumer strategies.

For more information and media availabilities contact:

bpost:

Press

Piet Van Speybroeck

M. +32 477 68 47 12 | T. +32 2 276 21 85

[email protected]

Investor Relations

Paul Vanwambeke T. +32 2 276 2822

www.bpost.be/ir - [email protected]

Landmark Global:

Bill Robertson

+1 416-662-7862

[email protected]