bpost and Remco Evenepoel make drivers more aware of cyclists with the "Remco Reflex"
In keeping with its commitment to road safety, bpost, in collaboration with the R.Ev Academy, is launching a sticker to prevent "dooring" accidents and protect cyclists.
Tuesday 10 December 2024bpost and the R.Ev Academy are launching the 'Remco Reflex' to reduce dooring accidents . Inspired by an incident involving a bpost vehicle and unfortunately injuring Remco Evenepoel, this initiative aims to raise awareness of a critical problem: almost 300 cyclists are injured every year in Belgium by carelessly opening car doors.
A creative solution: the Remco Reflex
What exactly is the "Remco Reflex"? It's a sticker bearing the image of Remco Evenepoel to be affixed to the vehicle's door window. Already trained in the 'Dutch Reach' technique (opening the door with the opposite hand to better check for cyclists and/or pedestrians), drivers of bpost vehicles will have another permanent reminder to be vigilant. bpost will therefore apply the 'Remco Reflex' in all its vehicles.
"When the people at bpost made me this proposal, I immediately jumped at the chance. All road users must take each other into account," says Remco Evenepoel. "The bpost initiative will undoubtedly contribute to a better awareness of the dangers on the road. I would therefore like to thank bpost for introducing the Remco Reflex. This will undoubtedly prevent many accidents."
"At bpost, we believe that a simple gesture can save lives. With the 'Remco Reflex', we want to remind everyone of the importance of being attentive and sharing the road responsibly," says Chris Peeters, CEO of bpostgroup. "We regret what happened to Remco and wish him a speedy recovery. We hope this initiative will help prevent further accidents."
Availability
It's not just bpost drivers who will be able to benefit! The sticker will be available to everyone free of charge from 10 December via a dedicated web page: lereflexeremco.be
About the R.EV Brussels Cycling Academy
The R.EV Brussels Cycling Academy, supported by Remco Evenepoel, offers young people the opportunity to discover cycling in a professional and inclusive environment. Combining a social section to introduce 10-12 year-olds, often from disadvantaged backgrounds, and a performance section to support talented 11-16 year-olds, the academy combines learning, fun and the transmission of sporting values. It's an initiative designed to reveal new talent and strengthen social ties in Brussels.
